Concept

The brand was designed to reflect a more conscious lifestyle, valuing time, natural processes, and the imperfect aesthetics of that which is alive. Amora seeks not only to communicate sustainability but also to make the user feel nature through the brand, creating a calm, welcoming, and cozy experience.

Research

The research process involved an in-depth analysis of brands in the nature, wellness, and natural products segment, as well as studies on conscious consumer behavior and trends in biophilic design.

Problem

The main challenge was to create an identity that was natural without being rigid or minimalist, without appearing generic. Many brands in the niche use the same visual codes, resulting in little differentiation and low emotional impact.

Research

The research process involved an in-depth analysis of brands in the nature, wellness, and natural products segment, as well as studies on conscious consumer behavior and trends in biophilic design.

Research

The research process involved an in-depth analysis of brands in the nature, wellness, and natural products segment, as well as studies on conscious consumer behavior and trends in biophilic design.