Abacate
A project focused on creating a minimalist, elegant, and functional digital presence, reflecting the brand's visual identity.
A project focused on creating a minimalist, elegant, and functional digital presence, reflecting the brand's visual identity.
Abacate
Monohaus
Date
2026
Niche
Fashion
Duration
2 - 3 Weeks
The brand was designed to reflect a more conscious lifestyle, valuing time, natural processes, and the imperfect aesthetics of that which is alive. Amora seeks not only to communicate sustainability but also to make the user feel nature through the brand, creating a calm, welcoming, and cozy experience.
The research process involved an in-depth analysis of brands in the nature, wellness, and natural products segment, as well as studies on conscious consumer behavior and trends in biophilic design.
The main challenge was to create an identity that was natural without being rigid or minimalist, without appearing generic. Many brands in the niche use the same visual codes, resulting in little differentiation and low emotional impact.
Contact
Monohaus
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